Content1 min read
LinkedIn copy that sounds like you
The profile that works is not the most impressive one. It is the one a stranger can repeat back.
Most LinkedIn profiles fail in the same way: they describe a career instead of offering a reason to get in touch. Headlines list job titles. About sections list responsibilities. A reader finishes with no idea what to say to you.
The test is repetition. Read your headline and ask whether a stranger could explain what you do to somebody else, in one sentence, without your help. If they cannot, the headline is doing administrative work rather than persuasive work.
A more useful structure is plain: who you help, what changes for them, and what makes you the safe choice. Three sentences. No adjectives doing the work that evidence should be doing, and no claim you would have to walk back in a call.
The same applies to posting. A post that teaches something specific travels further than a post announcing something. Announcements are about you. Explanations are about the reader. The second kind gets saved, and saves are what turn a profile into enquiries.
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