Blog03
Blog
Notes on brand, websites and content — what tends to work, and what tends to cost founders time.
- BrandYour logo is not your brandA mark is the last thing people remember. What they remember is whether everything you make agrees with itself.18 September 20261 min
- WebsiteA website in days, without the shortcutsFast does not have to mean thin. What it does mean is deciding before you start.4 September 20261 min
- ContentLinkedIn copy that sounds like youThe profile that works is not the most impressive one. It is the one a stranger can repeat back.21 August 20261 min