Afnan Care, custom Bangla mnemonic logo

Story

Overview

Afnan Care sells natural herbal products to health-conscious buyers. The identity had to be instantly readable to a Bengali-speaking audience while still looking like a modern brand on a shelf.

Challenge

Building a mnemonic out of Bangla letterforms without falling back on the stock leaf-and-sun symbol, and keeping the mark legible when it shrinks.

Result

A custom Bangla letterform construction that folds a leaf and a rising sun into the word itself, carried by a herbal green and warm yellow system that scales from an app icon to packaging.