Stability and control
The Creator
The maker who has to bring the thing into being.
- Core desire
- Innovation
- Motivation
- Stability and control
What they are like
The Creator wants to make something that did not exist before and that lasts. Talent has to be expressed, the vision has to be realised — and the pursuit of perfection is what most often gets in the way.
How to brand to them
Celebrate the making, not just the result, and give people room to express themselves. Sell the means and the freedom to use them; the audience's own imagination is the product.
Brands the sources place here
Apple
Named as published examples of the archetype, not as clients or endorsements.