Belonging and enjoyment
The Lover
The one who leads with beauty and connection.
- Core desire
- Intimacy
- Motivation
- Belonging and enjoyment
What they are like
The Lover wants to be wanted. Closeness, pleasure and being attractive matter deeply, and they will work at becoming more appealing to the people they care about, sometimes past the point of good judgement.
How to brand to them
Make them feel desirable, or stir the desire for connection. Sensory language, careful imagery and a distinct tone of voice carry this archetype; this is the one where how it looks and sounds matters most.
Brands the sources place here
Chanel
Named as published examples of the archetype, not as clients or endorsements.