Green Home, hospitality service brand identity

Story

Overview

Green Home supplies trained staff and guest-service management to hotels, resorts and premium event venues. The identity had to look settled next to the venues it serves, without borrowing their visual language.

Challenge

The category runs on the same leaf-and-home clichés. The brief asked for something modern, minimal and premium instead, and it had to survive being shrunk to a favicon and stitched onto a uniform patch.

Result

An abstract G built from four geometric quadrants of negative space, in deep green, charcoal and warm terracotta. The system extends across brand guidelines, business collateral, ID cards and lanyards, storefront signage, social templates and an Instagram carousel mockup.