SkyEdge Travel Corporation, logo and brand identity

Story

Overview

SkyEdge Travel Corporation handles worldwide airline ticketing and visa processing for travel agencies and corporate clients. The identity had to sit on an office glass door, a business card and a mobile app icon with the same confidence.

Challenge

Travel branding is crowded with literal aeroplanes, globes and rolling suitcases. The mark had to avoid stock imagery entirely, then pass a hard test: printed in a single tone on an envelope and still readable at favicon size.

Result

The letter S rebuilt as a wing in motion, with negative space doing most of the work. A custom geometric sans keeps both halves of the name reading as one unit, and a single dot acts as a beat between them. Delivered in full colour, black, white and monochrome, with horizontal and vertical lockups, icon-only and favicon files.