Sobuj Maya, organic food and lifestyle brand

Story

Overview

Sobuj Maya means green affection. The brand sells organic food and lifestyle products on one promise: purity that travels straight from nature to the family table. The identity had to feel honest, warm and premium at every touchpoint.

Challenge

The system had to work bilingually, pairing crisp English typography with a custom Bengali logotype, and stay premium across packaging for raw honey, cold-pressed mustard oil and turmeric powder without losing its earthy feel.

Result

A handcrafted logomark of two cupped hands cradling a sprout inside a soft oval, carrying the tagline Purity, Rooted in Nature. A forest, leaf, sage and off-white palette runs across jars, bottles and stand-up pouches, jute bags, business cards and labels, outdoor advertising, a loyalty card and a mobile app concept.